Nordique Nation and PR

It's not news here in Winnipeg that National Hockey League franchises in the Southern U.S. are struggling. The Phoenix Coyotes have been embroiled in an ownership search for over a year (which may be coming to an end, as someone seems to be willing to lose money hand over fist in the desert). The Atlanta Thrashers owners want to sell and are currently conducting legal action among each other. The Columbus Blue Jackets and Nashville Predators have trouble drawing crowds and establishing a fan base. Even the New York Islanders, four-time Stanley Cup champion, are struggling to draw crowds to their derelict arena on Long Island.

These struggles have been fodder for hockey fans and the media in two Canadian cities who were burned in the past by the NHL, Winnipeg and Quebec City. Both cities want their teams back. Manitoba Moose owner, Mark Chipman made a serious offer for the Coyotes, while Quebec City has plans to build a new arena to attract an NHL team.

Unfortunately, while relocation to these two cities might be a long term possibility for NHL, nothing is likely to happen in the short term. ESPN's Scott Burnside explains this in a recent column. The NHL seems more committed than ever to making a go of hockey in the Southern U.S.

This hasn't deterred a group of Nordiques fans from using a publicity stunt to make their point. Roughly 1000 fans are expected to bus down to Long Island and hold a rally at an upcoming Islanders-Thrashers game.

Will this change anyone in the NHL's head office mind? Probably not. But it's an interesting use of a pseudo event to gain publicity. I don't think I've ever heard of people from a city that wants a team rallying in a city of the team they want. It's pretty much unprecedented.



I kind of wish someone in Winnipeg had thought of this idea first. Okay, who's down for a trip to a Columbus-Nashville game?

FIFA's New Frontiers

An African nation with one of the world's highest crime rates. A nation with one of the world's fastest growing economies and a growing war between the police and heavily armed gangs. The world's largest nation, with a long history of human rights violations and government corruption. A tiny, oil rich emirate with no soccer tradition. FIFA has set an unexplored course for the World Cup, beginning this year in South Africa.

FIFA has been keen with expanding its brand into parts of the world that have never hosted the World Cup or that are seen as untapped sources of revenue. This year's South Africa World Cup was a great success for FIFA in tapping into the massive African soccer market. The next World Cup marks the return of soccer's greatest tournament to its spiritual homeland, Brazil, for the first time in almost 65 years. Russia was an obvious choice for 2018, as the World Cup has never been hosted in Eastern Europe before. The area has been a soccer hotbed for decades and the political climate finally favoured a move by FIFA into the area. The selection of Qatar in 2022, over the United States, is the most curious of FIFA's latest choices.

Qatar - The not-so obvious choice

On Thursday, FIFA selected the tiny emirate Qatar, as the host of the 2022 World Cup. Qatar bested the United States, Australia, Japan, and South Korea. There have already been accusations that Qatar had bribed the selection committee, but I'll avoid commenting on this, as that's a whole other story in itself.

Qatar is a small Persian Gulf emirate with a population of roughly 1.7 million. It's only about 11,000 square kilometres in size, which was a selling point for transportation issues. The country is one of the wealthiest in the world, thanks to its massive oil resources, with a per capita income of $84,000.

The nation has little soccer tradition. The national team has never qualified for the World Cup. It highest world ranking was number 51 (in 1993), but it has since dropped off to 113, in 2010. People were complaining that South Africa didn't belong in the World Cup, I can't imagine how Qatar will fair in tournament action.

Air Conditioning the Desert

The most interesting part about the selection of Qatar is that the World Cup is always held during July. In July, the average temperature in Qatar ranges from 29 to 44 degrees Celsius. That's not exactly conducive for playing soccer. The Qatar bid committee countered that they would be building all their new stadiums (another issue with the selection is the lack of existing infrastructure) with air conditioning systems. This undertaking will be immense both technologically and financially. Fast Company Design has an interesting blog post about the stadiums and the almost unrealistic design process for them.

Twenty-twenty-two is a long way down the road, so maybe technology will be developed to make this process feasible. Qatar definitely has the money to throw at it. Maybe it will be the most successful World Cup yet, but right now its looking like FIFA got a little greedy.