Friday, February 18, 2011

Exploitative PR?

This is from Michael Grange's blog for The Globe and Mail. He discusses the UFC taking advantage of good pr coming from a man who fended of an attack by a mass murderer.

Which brings us to the dramatic events in a New York City subway station earlier this week, where a Maksim Gelman, 23, accused of killing four people in a weekend crime spree, allegedly attacked Joe Lozito with a butcher knife.

The burly father of two survived the first swipe and told reporters he used a wrestling move he picked up from his years of watching UFC fights on pay per view to help subdue his attacker.

"It was my instinct to get him down," Lozito said. "Like getting an opponent down in MMA, what do you do? You go for the legs. When we were on the ground he was flailing at me with that knife. I just wanted to get control of that right wrist. In the process, he got me on my thumb and left triceps, but I was aiming towards getting control of his wrist for sure."


Dana White, UFC president, invited Lozito to be the guest of honour at the upcoming UFC card across the river from New York, in Newark. This picked up heavy news coverage from the New York media.

New York State is the last major market in North America that refuses to sanction mixed martial arts events. This good news story will likely go a long way to convincing state legislators to change their minds.

When I first read the blog post, I thought that it was a good PR move, but after thinking about it a little more it seemed a little exploitative. Four people were killed by the attacker. Taking advantage of any PR, for financial gain, out of this story doesn't quite seem right?

Blogosphere, what do you think?

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