All 33 miners have been rescued from their ordeal deep within the earth of Chile. A touching and heart-warming story was broadcast around the world for everyone to see. I, like millions of others, sat bolted to my couch watching this unfold. The indomitable spirit of humankind had persevered.
I never thought of the what went into broadcasting the event and how it was used as a PR tool. There's a great article in today's Globe and Mail about the man who orchestrated the broadcast.
Reinaldo Sepulveda, the Chilean presidential media advisor, brought together a large, well-oiled crew that produced a broadcast that was able to fully capture the emotion of the moment. Sepulveda had been organizing the broadcast for almost as long as the miners were trapped. He made use of his expertise that he had gained as a producer of Olympic and World Cup telecasts.
The whole production has been a PR boon for the Chilean government. The success of the rescue is being used by the government as a re-branding of the nation's image. This is the image of a technological nation, that was able to overcome all odds.
The event brought together people from all over the world to watch 33 men safely rise out of the ground. Chile broadcasted a miracle, while bringing itself into the limelight.
Badezimmer Bocholt
2 years ago
There was a lot of risk in this broadcast.
ReplyDeleteWhat would people think about Chile if the rescue had gone wrong?
Like much of the audience, I never really considered all that had gone into orchestrating these broadcasts.
ReplyDeleteDo you think that if they needed another day or two to set up the broadcast, that they would have halted the rescue just to be able to capture it?
ReplyDelete